Upavan by Ma Sarada Constructions

Ma Sarada Constructions, a real estate developer in India, approached Design Distrikt to design a logo and brochure for their new residential project, Upavan. Upavan is a unique project that embodies the concept of mindful living, with a focus on connecting residents with nature.

After gaining an understanding of the client's needs, we brainstormed a variety of concepts. We considered the project's focus on nature, as well as the need to create a visually appealing and memorable brand identity.

We created a logo that was simple, elegant, and reflective of the project's natural theme. With the logo in place, we turned our attention to designing a brochure that would effectively communicate the essence of Upavan.

Our design approach focused on storytelling, highlighting the connection between Upavan and Bangalore's rich history as the 'Garden City of India.' We used visuals and text to narrate the journey of Upavan's development, emphasising the project's commitment to sustainability and its harmonious integration with the natural surroundings.

The outcome was a cohesive brand identity that transcended traditional real estate aesthetics. Upavan's story unfolded in various ad mediums, each echoing the project's commitment to a green lifestyle. We crafted a narrative that not only showcased Upavan's unique offerings but also invited individuals to become part of a community where nature and modernity coexist.