B.SAFE Constituency

In a world where women's safety remains a pressing concern, B.PAC's B.SAFE program advocates for a society where women and children feel secure and empowered. We were entrusted with the task of visually translating B.SAFE's mission and impact, ensuring that its message resonated with clarity and conviction.

B.PAC, with their B.SAFE initiative, aimed to address the rising crimes against women and children. We visually represented the essence of their safety programs and the impact they were making across schools, workplaces, and public spaces. The challenge was to maintain the visual identity of B.SAFE while creating compelling and informative visuals for their report.

We created a visual language that was both impactful and sensitive, using a palette of colours that conveyed safety, hope, and resilience. We created a report that effectively communicated the findings of their research on women's safety in Bengaluru. We used these visual elements, a combination of illustrations, icons, scenarios, maps, and other infographics to transform the report's content into visually engaging narratives.

The launch of the B.SAFE visual identity marked a significant milestone for the program. The new design language has been warmly received by stakeholders and it is now being used across various platforms, including print materials, online platforms, and public spaces.