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Basant Betons
Location
Bangalore
Sector
Manufacturing & Industrials
Year
2022
Discipline
Branding, Publications
Their commitment to crafting exceptional products has earned them a distinguished reputation across India. However, as their product range expanded, managing individual brochures for each offering became an unwieldy task. Seeking a solution that would streamline their communication and showcase their comprehensive portfolio, Basant Betons reached out to Design Distrikt to craft a compelling narrative through visual storytelling.
The challenge lay in creating a single, comprehensive catalogue that would not only showcase the diversity of their products but also seamlessly integrate their brand identity and highlight their unique selling points.
For a unified brand narrative, we conceptualised a comprehensive product catalogue that would not only showcase their exceptional products but also encapsulate their brand's essence. We created a visually striking and easy-to-navigate catalogue that would serve as a powerful communication tool for Basant Betons. Products were categorised and presented in a logical manner, allowing users to effortlessly explore the entire range of Basant Betons' offerings.
Recognising the significance of social media in today's digital landscape, we extended our collaboration with Basant Betons to establish a strong brand presence on their social media platform. We ensured that the visual identity developed for the catalogue seamlessly transitioned to their social media presence, creating a unified and recognisable brand image.
Our approach to the Basant Betons catalogue project was rooted in understanding, creativity, and a commitment to excellence.