Asttra Tiles & Pavers

Asttra, a manufacturer of high-quality pavers and tiles in Karnataka, approached us seeking a comprehensive brand revamp. Their existing visual identity which was designed at the time of their launch, was outdated and no longer reflected the brand's evolving presence. They recognised the importance of a strong online presence to showcase their products and effectively communicate their brand message.

We recognised their commitment to innovation, durability, and aesthetic excellence, and these principles became the foundation for our design approach. We envisioned a minimalistic design language that would elevate Asttra's brand presence and exude a sense of premium quality. Our designs focused on ample whitespace, and a carefully curated colour palette that aligns with Asttra's brand identity.

The new visual language, evident in their print brochure and website, effectively conveys the brand's values and reinforces its position as a provider of premium paving solutions.

We carefully listened to their needs, understood their brand aspirations, and translated them into a cohesive and impactful design language. The new brand identity has played a key role in Asttra's growth, enabling the company to expand its reach and attract new clients.