Pranik Life Science

Pranik Life Science, a company dedicated to providing holistic health solutions through natural means, approached Design Distrikt seeking a brand revamp that would capture their unique essence and elevate their presence in the market.

We recognised the need to create a distinctive visual identity that would resonate with their audience, including the younger generation. Inspired by the 'Swiss Design Movement', we envisioned a bold and modern design language that would seamlessly blend with vintage pharmaceutical aesthetics. This fusion aimed to simplify complex categories and enhance product understanding.

We meticulously crafted colours that reflected the natural ingredients and therapeutic properties of each product. Digital illustrations, inspired by old botanical textbooks, added a touch of authenticity and visual appeal. To maintain brand cohesion, we applied the new visual identity across all collaterals, creating a unified brand experience. This consistency extended to the organisation of product categories, making navigation effortless for users.

Through our comprehensive design approach, we breathed new life into Pranik's brand identity. Their packaging now exudes an aura of sophistication and authenticity, effectively capturing the brand's dedication to natural healing and its commitment to empowering individuals to achieve complete well-being.

We believe that design has the power to elevate brands, connect with consumers, and drive meaningful change.