Gee Jojo's Foods

Gee Jojo's Foods, a food manufacturer based in Chennai, approached Design Distrikt with a challenge: to revitalise the perception of papad (traditional Indian snack) and introduce it to a younger generation of consumers for their first product line – a series of papadams called Popodams.

Papadams, are often associated with older generations. Gee Jojo's recognised that to make their papadams a hit among the youth, they needed to break away from the conventional and create a brand that resonated with their audience.

The name "Popodam" took centre stage, adorned with a playful typeface that set the tone for a vibrant visual narrative. The visual identity unfolded with a burst of colours, flavour, and a design language that reflected youth. Each variant of Popodams – from the timeless Classic Popodam to the fiery Pepper Peri Peri – got its own distinct visual treatment.

We designed an emblem that transcends mere symbolism. The logo is a visual embodiment of the brand's transformative journey, symbolising the fusion of tradition and modernity.

Gee Jojo's was thrilled with the outcome, confident that their new packaging would resonate with their target audience and propel their brand into the future. Our approach to this project was deeply rooted in understanding the client's vision and audience. Through a collaborative process of brainstorming, conceptualising, and design development, we were able to create an identity, paving the way for a new era of papad enthusiasts.