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Tharle Box
Location
Bangalore
Sector
Entertainment
Year
2022
Discipline
Branding, Ui/Ux Design
Tharle Box, an exclusive Kannada Comedy Channel, was at the forefront of the Kannada entertainment revolution by captivating the audiences with its stand-up comedy, web-series, sketch comedy, chat shows, listicles, and short films. As the channel sought to expand its digital footprint and reach new horizons, it sought the expertise of Design Distrikt in enhancing their online brand presence.
We began by understanding Tharle Box's brand identity and objectives. We conducted discussions with the Tharle Box team to gain insights into their audience, brand personality, and marketing goals. Through research and brainstorming sessions, we developed a comprehensive understanding of Tharle Box's brand and its unique position in the market. We identified areas where the brand could be strengthened and refined.
Our expertise extended beyond brand identity to create a series of creative assets that elevated Tharle Box's digital presence. We designed eye-catching creatives for workshops and stand-up shows, transforming the channel's visual aesthetic. We standardised the visuals to ensure consistency across all digital platforms. As Tharle Box plans to expand into other languages, we created logos that maintained the brand architecture while adapting to the cultural nuances of each language.
We played a pivotal role in enhancing Tharle Box's pitch decks and presentations. We infused these presentations with a compelling visual narrative, effectively communicating the channel's value proposition and growth potential. Anticipating Tharle Box's future growth, we created a set of brand templates. These templates empowered the channel to maintain consistency and professionalism in its future design endeavours.
Through our collaborative efforts, we solidified Tharle Box's digital foundation that enabled the channel to grow and thrive in the ever-evolving digital landscape. Our team's commitment to understanding the brand's essence and translating it into impactful design solutions has played a significant role in Tharle Box's continued success.