Stump Meads

A Refreshing Take on an Ancient Beverage

In the heart of Bangalore, a new beverage brand was brewing something special – Stump Meads. This unique meadery was set to introduce Karnataka to the ancient craft of mead-making with a modern twist. With a mission to brew world-class meads locally, Stump Meads approached design Distrikt to craft a compelling online presence that would capture the essence of their brand and resonate with their audience.

We delved into the rich history of this honey-based beverage, its captivating flavours, and its growing popularity among millennial consumers. Through research and insights, we uncovered the unique appeal of meads—a refreshing and natural alternative to traditional alcoholic beverages.

Drawing inspiration from this adventurous spirit and the desire to beat the heat, we crafted a vibrant visual that reflected the energy and excitement of Stump Meads' brand. The hues of summer, such as sunny yellows and energising blues, were carefully chosen to evoke feelings of refreshment and rejuvenation.

To showcase the brand's personality and educate consumers about mead, we designed a series of engaging social media creatives. These were crafted, showcasing the brand's identity while educating the audience about the unique qualities of meads—gluten-free, natural, historic, vegetarian, diverse, and fitting for all occasions. The launch of a new flavour Lemon Bomb, became a focal point and the design seamlessly integrated this exciting addition into the brand's narrative.

Instagram became a canvas where the refreshing allure of the meads was beautifully captured through visuals and captions. Design Distrikt's efforts solidified the brand's new look, positioning Stump Meads as not just a beverage but a lifestyle choice.