Sash Ai

Sash AI is an enterprise-focused AI startup building agentic and GenAI solutions for Global Capability Centres (GCCs). What began as a request for a logo and simple website evolved into a broader brand-building collaboration.

Through early discussions, we identified the need for a structured visual identity. We proposed a more comprehensive approach that extended beyond the logo, to a full design system that could grow with the company. This included a complete visual language, bold and detailed iconography, electric gradients, branded stationery, and a concise style guide to ensure consistency across all touch points and support future teams.

The website was designed as a clean and purposeful single-page experience. Each section was crafted to communicate the right information with clarity, reflecting Sash AI’s focused and enterprise-ready positioning.

Working closely with the founding team throughout helped shape a brand that feels modern and confident which gives a strong foundation for everything they’re building next.