Saritha Developers

Saritha Developers is a residential development company that helps people live in more thoughtful and beautiful living spaces. They reached out to Design Distrikt to work on their visual identity for their new project launch. With the new launch, they wanted to refresh the brand as well.

Understanding the essence of Saritha's commitment to quality living, we undertook the challenge to enhance their existing visuals by infusing them with vibrant typefaces and a rich colour palette to breathe life into the brand. As the new design system unfolded, it seamlessly integrated into the visualisation of Saritha's upcoming projects which maintained a cohesive brand architecture. Beyond aesthetics, we meticulously crafted business collaterals and marketing materials, each element contributing to a harmonious brand communication strategy.

The collaboration culminated with an engaging project brochure, a visual highlight introducing Saritha's latest venture. The aesthetics are a visual feast which was composed of vibrant typefaces and a rich palette for a warm, inviting feel. The brochure is presented with grace, striking a perfect balance between clarity and aesthetic appeal.

To enhance the brand experience, Design Distrikt extended the design to the physical realm, creating signage and wayfinding systems for Saritha Developers' office and projects. These elements seamlessly integrated the brand's visual identity into the physical environment, further reinforcing brand recognition and enhancing customer engagement.

Our collaboration with Saritha Developers resulted in a refreshed brand that captures the essence of the company and appeals to their existing and new audience. The new identity is modern and sophisticated, effectively communicating Saritha Developers' values of trust, commitment, and quality. The brand's flexibility and scalability ensure its consistent application across all platforms, solidifying Saritha Developers' position as a leading residential development company in Bengaluru.