Royaloak

In a bold move to reimagine its visual identity, Royaloak, Bangalore's esteemed furniture brand collaborated with Design Distrikt. Seeking a harmonious blend of tradition and modernity, Royaloak entrusted us with the challenge of infusing freshness into their brand narrative through a visionary experiment.

Design Distrikt engaged in an experimental dialogue with Royaloak, delving into complimentary colours that would push the boundaries of the brand's existing design norms. Through exchange of ideas, our team laid the groundwork for a fresh visual approach that ensured each element resonated with Royaloak's ethos while embracing a forward-looking approach.

We undertook a forward-thinking initiative with Royaloak, crafting a transformative experience in their furniture collection space. Envisioning the store as a cultural odyssey, we designed each section inspired by global aesthetics. The signage and wayfinding solutions, strategically placed within the vast store, were conceptualised to enhance the customer's journey, making navigation seamless. This experimental collaboration extended to ad collaterals, where Design Distrikt's vision solidified Royaloak's presence through impactful billboards, newspaper ads, and web banners. Our approach aimed to redefine Royaloak's brand narrative, creating an immersive and visually striking environment for customers.

The culmination of Design Distrikt's visionary collaboration with Royaloak is a visually enchanting furniture collection space that seamlessly merges global influences. This outcome not only elevates the in-store experience but serves as a foundation to the success of our experimental approach in redefining Royaloak's brand narrative and creating a captivating environment for their customers.