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Psyck Batte
Location
Bangalore
Sector
Fashion & Beauty
Year
2019
Discipline
Branding
In a dynamic collaboration with Psyck Batte, we cultivated a distinctive clothing brand deeply rooted in the vibrant culture of hip hop and collaborative artistry.
The creative journey commenced with the infusion of bold and dynamic hues, carefully curated by Design Distrikt plays a pivotal role in defining Psyck Batte's brand identity. The colours not only express the essence of hip hop culture but also radiate the energy and vibe with Psyck Batte's persona. Each shade pulsates with the rhythmic beats of the genre, creating a visual language that resonates with the vibrant and dynamic spirit of the Kannada rap scene. The logo emerged as a symbol of hip hop culture, featuring a crowned lion that embodies wisdom, courage, and a touch of urban royalty.
Beyond aesthetics, the visuals extended seamlessly to print and digital mediums, creating a cohesive brand identity. Psyck Batte's clothing line, not confined to mere apparel, became a canvas for collaborative expression. Streetwear designs, a testament to this ethos, added layers to the brand, inviting fellow artists to join the movement.
We understands the power of branding to amplify cultural movements. Our collaboration with Psyck Batte's clothing brand transcended fashion, becoming a cultural phenomenon that celebrates hip hop and collaborative creativity. The project stands as proof of the harmonious fusion of music and fashion, sparking a revolution in the Kannada creative scene.