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MC Bijju
Location
Bangalore
Sector
Entertainment
Year
2020
Discipline
Branding
From the Streets to the Stage
In the heart of Bengaluru, a musical revolution was brewing, spearheaded by a young artist named Bijjala Nataraj (better known as MC Bijju) With his electrifying stage presence, razor-sharp lyricism, and unique chopper flow, Mc Bijju established himself as a force to be reckoned with in the Kannada Hip-Hop scene.
The narrative unfolded organically, with in-depth conversations unraveling the layers of MC Bijju's persona, musical style, and self-expression. The logo is a visual manifestation of his Kannada roots and futuristic vibe, embodying the essence of his dual linguistic identity without explicitly stating it. This artistic symbiosis paid homage to MC Bijju's dual linguistic identity.
A dynamic reflection of MC Bijju's chopper flow, was meticulously curated for an electric yet enigmatic feel. The design journey extended beyond the logo, delving into collaborative projects where Design Distrikt and MC Bijju cohesively shaped a visual language that authentically mirrors his musical odyssey.
Our collaboration with MC Bijju not only crafted a dynamic visual identity but played a pivotal role in establishing and strengthening his distinctive personality in the Kannada hip-hop scene.